01 B2B SaaS Mini-
Campaign

Spec campaign created for a fictional B2B marketing automation SaaS company.

The four pieces work across LinkedIn, blog, product page, and email to support awareness, evaluation, and conversion stages of the funnel.

LinkedIn Post: Most B2B Buyers Begin Evaluating Software Long Before They Request a Demo

Blog Article: How B2B Buyers Evaluate Software Before Booking a Demo

Product Page: Turn More Leads Into Sales Conversions

Nurture Email: Leads Slipping Through the Cracks?

Marketing Campaign Writing Samples

Explore marketing campaign writing samples that demonstrate writing range across industries, platforms, and stages of the marketing funnel. These fictitious campaigns include multiple content formats developed to support different goals throughout the buyer journey.

02 Physical Therapy
Mini-Campaign

Spec campaign created for a fictional physical therapy practice and healthcare technology platform.

The four pieces work across LinkedIn, blog, case study, and landing page content to address missed appointments, patient communication, and practice efficiency.

LinkedIn Post: Summit Physical Therapy Reduced Missed Appointments by 22%

Blog Article: The Hidden Costs of Missed Appointments for Healthcare Practices

Case Study: How Summit Physical Therapy Reduced Missed Appointments by 22% with CareBridge Connect

Landing Page: Keep Patients Informed Before and After Every Visit

03  Veterinary Puppy
  Wellness Mini-
  Campaign

Spec campaign created for a fictional veterinary clinic focused on puppy wellness and first-visit care.

The four pieces work across blog, Instagram, short-form video, and service-page content to educate pet owners, build trust, and encourage appointment bookings

Blog Article: What to Expect at Your Puppy's First Vet Visit

Instagram Post: Willow Creek Veterinary Clinic Puppy Wellness

TikTok/Reel Script: Puppy Wellness Exams

Service Page: Puppy Wellness Exams